How Placemaking Generates Lasting Prosperity

Concern over jobs has been a constant refrain in politics, business and everyday conversation for decades, becoming even more urgent during the current economic crisis. Yet, for all the intense discussion of the subject, the local job-creation strategies pushed forward by politicians, business leaders and economists narrowly focus on luring new companies, developments or tourist attractions to a community instead of leveraging the substantial assets that exist within most communities. As a result, one city is pitted against all others, desperate to offer anything—free land, reckless tax breaks, low wages, etc.—to beat out potential competitors.

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