Recalibrating our goals on 40th Earth Day

John Heritage | 1970 Earth Day organizer

Forty years ago, we celebrated the first Earth Day. I was the environmental assistant to the late Sen. Gaylord Nelson, who founded the event and charged me to make it happen.

The project began when the former Wisconsin governor called Chuck Conconi, his press secretary, and me into his office in September 1969. He told us: “See what you can do about having environmental teach-ins on college campuses around the country on the same day next spring.”

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